It’s not quite Skynet, but we’ve made some pretty remarkable advances in artificial intelligence since IBM Deep Blue upset world chess champion Garry Kasparov in 1996. Learn how brands are already incorporating artificial intelligence into their digital marketing efforts.
Spring will be here before you know it, along with the Interactive portion of this year’s South by Southwest festival. Travel and lodging arrangements can be challenging enough, but planning your schedule can present its own set of frustrations. See which SXSW Interactive 2016 sessions we’re excited about this year.
Many B2B brands focus their SEO efforts solely on the national level. Different types of B2B companies have different needs, and for some, local search is not that important. See why companies with franchises or multiple branches and service areas should absolutely be paying attention to local search.
It’s a scientifically-proven fact that we love clicking on end-of-the-year lists. Whether it’s a recap of the year’s best Hotline Bling memes or one of those “New Year, New You” inspirational checklists, we can’t escape their hold on our collective psyche.
Or maybe it’s just holiday fatigue. Either way, we’ve compiled our favorite end-of-the-year lists for 2015 so you can spend more time researching next year’s workout routines.
Last week we took a look at the ways consumer shopping habits over Thanksgiving weekend can predict the way B2B buyers make business purchasing decisions. Now let’s look at how a B2B vendor can respond to those changes using Cyber Monday as a guide.
Amazon and Ebay were big winners over brick-and-mortar retailers this Thanksgiving weekend, with about one million more consumers chose to shop online than in-store. To top things off, this year's Cyber Monday was the largest online sales day in history. Ecommerce is quickly becoming our go-to shopping method as shoppers abandon traditional outlets in favor of more savvy online marketplaces.
Before you have flashbacks to the days of modem dial tones and AOL CD-ROMS, I mean what we now refer to as modal windows — overlays that open in-page on, say, an article you clicked on from Facebook that now wants you to subscribe for email updates. Some experts love them. They call it a “good user experience." But if you don't like them, why would your users?
You may have seen last week’s news about one of Google's self-driving cars being pulled over in California for driving too slowly, or you may have seen that driverless Google cars have already made their way from California to Texas. It goes to show that the future of transportation is closer than we think, but what does that mean for the future of advertising?
Building a strong brand is vital for any business, in any industry, and it isn’t just relegated to selling cars or soft drinks or smartphones. CMOs, take note — not only should branding be a key focus of your B2B strategy, you should also borrow a page or two from successful consumer brands. Regardless of price point, consider shifting your focus toward lifestyle marketing, effectively positioning yourself as a B2B aspirational brand.
Despite sounding like some radical vision of the future, the use of cyborgs in day-to-day business is already here. Cyborg-driven sales teams are outperforming their analog counterparts several times over, and top-performing B2B companies are realizing that the future of sales is neither 100% human nor 100% technology-driven. Savvy brands are turning their field sales staff into cyborgs by outfitting them with powerful mobile technology solutions that boost them to a previously unimaginable level of productivity and efficiency.
We’re constantly bombarded by the rush of digital marketing efforts forced upon us at every turn — on social media, search, and anywhere you can place one of those fancy HTML5 ads. Basically, everywhere. See what the craft beer industry can teach us about digital marketing efforts.
Previously we touched on the importance of designing your nonprofit website with mobile users in mind. This week, we’ll take a look at other important design trends and best practices being used by some of the top nonprofit organizations.
These standards can be applied to just about every type of nonprofit website, whether your organization exists to raise money for a charitable cause or to serve as a local association.
Our foremost expert, Ellie, explains the basics of digital marketing.
A poorly designed website doesn’t just fail to generate results — it can seriously limit engagement through usability pitfalls and a perceived lack of credibility or authority. A bad first impression means that donors are less likely to give, new members are less likely to register, and engagement through newsletter signups or event registration will suffer. Luckily, these mistakes are easy to identify and correct. This week we’ll take a look at responsive web design vs. desktop-only design.
Lightning Jar is the new name of SiiTE Interactive. Announcing a new name and a new vision for the future of digital marketing in world that is more digital and more mobile everyday.
Continuing our theme of best practices for various sections of a corporate website, let’s take a look at online press rooms. These are also known as newsrooms, media rooms, or press centers.
Children’s mobile usage has tripled in the last three years, with the average child spending 15 minutes per day on a mobile device. In this article we look at best practices for responsive website design for kids websites.
Last month we looked at what went into a great responsive careers website and the reasons for adopting a responsive design. This week we turn our attention to investor relations websites and some of the best examples of responsive website design in that category.
In this article we explain partner locator best practices and explore why the partner locator on many corporate websites is failing to adequately serve either customers or sales partners. If the thought of allowing your customers to review your channel sales partners directly on your corporate website gives you night terrors, this article from our B2B Digital Strategy Blog is for you.
Corporate recruitment websites have been slow to adapt to changes in mobile technology. In this SiiTE B2B Digital Strategy blog article we spotlight the leaders and explore the best practices among responsive careers websites and other great careers websites.