The case for responsive investor relations websites.
Last month we looked at what went into a great responsive careers website and the reasons for adopting a responsive design. This week we turn our attention to investor relations websites and some of the best examples of responsive website design in that category.
Investors lead the way in the shift to mobile.
Among investors and financial advisors, mobile and tablet use is ubiquitous. As early as 2011, almost 44% all financial advisors were using tablets, per a study by ByAllAccounts. Given the spike in mobile and tablet usage across the board in the last three years, there’s no doubt that those numbers are now even higher.
Responsive website design has become the go-to best practice in light of this mobile shift. Rather than managing multiple sites for different platforms or having a site that works well on one device but not on another, responsive design allows for one architecture that adapts to different screens.
The investor relations section of your corporate website is no exception. Investors should have the same quality user experience in front of a desktop in the office as they would on a tablet or mobile device in between meetings.
Below is a list of five investor relations websites that offer a quality, responsive user experience.
Your investor relations website should provide four pieces of critical information — the latest thing the company has done, such as a conference presentation or earnings release, FCC filings, who is on the management team or Board of Directors, and analyst coverage. All of these can be found quickly within Coca-Cola’s investor relations section.
Aside from the critical information listed above, GE highlights featured content by placing it at the top of the page. Important links are organized in a way that is highly functional and easily navigable across device platforms.
Stock information, news, events, and earnings can all be found quickly and easily whether on a desktop or mobile device. The “Email Page” link is a convenient feature for those who may be browsing in between meetings or on the go and would like to browse more in-depth later — this could be seen as a more useful feature than social media share ability due to the nature of the content.
ABB doesn’t shy away from using dramatic, technology-forward imagery to reinforce their brand positioning as a global technology leader. The stylish integration of mobile controls in desktop view communicates to users right away that the site is also mobile-friendly. The site design and imagery choices convey a sense of cutting-edge technology, grand scale, and emphasis on the future.
The Barrick investor relations site hits all the right notes in terms of functionality and critical information on a .Net platform.
Any screen, any device, anywhere.
A report released by the Digital Clarity Group makes the case that the mobile shift is less about a move away from one device and towards another than it is “about the shift from fixed and restricted access to computing services to ubiquitous access.” This may be a semantical argument in a way, but it highlights a necessary shift in thinking about the way investors access information. Your investor relations site should offer a robust user experience on any device, at any screen size, and from any location.