Is your careers website responsive?
We’re all familiar with LinkedIn, Monster.com, and other web-based job marketplaces, but the reality is that much of the action in recruitment happens in the careers section of your own company website.
How easy is it for potential candidates to browse job openings, learn more about your organization’s culture, or recognize a potential career fit from a mobile or tablet device? With over one billion job searches performed on mobile devices each month, you must keep pace with the shift to mobile. It may be time to ditch that clunky, desktop-based careers section for a responsive design.
The world is mobile — recruiters are lagging behind.
Mobile accounts for nearly a third of all web traffic, yet of the 694 top career websites studied by PotentialPark in February 2013, only 16% were mobile-friendly.
To put things into perspective, this year saw smartphone and tablet apps overtake PCs in percentage of web traffic for the first time. So why is your careers site geared more towards IE than iPhone?
Time to get smart.
Put the job seeker first, which often means developing a custom front-end design rather than going with an “out-of-the-box” template from a specialty vendor. This provides you the opportunity to tailor the user experience to your ideal candidate and offers enormous advantages in usability, appeal, and in the ability to champion your brand.
Here are five examples of responsive careers websites that deliver where it matters most.
1. PepsiCo (www.pepsicojobs.com)
One of the first things you notice about Pepsi’s responsive careers website is that it features plenty of faces and detailed employee video profiles, adding a personal, human element to the Fortune 500 company. Their job search and resume submission tools are placed front and center, giving prospective employees easy access to what is most important to them. Ideally, applicants should be able to find an application or submit a resume in four clicks or less.
2. Spotify (www.spotify.com/us/jobs/)
These guys have done a lot of work to set a tone and transmit something of their culture. Spotify doesn’t just want you to imagine working for them — they want you to be jealous that you aren’t. You can even stream employee playlists on profile pages.
By now you’ve undoubtedly begun to notice a pattern among careers websites that includes smiling faces and employee profiles along with searchable, quick access to job openings. GE has also incorporated content such as a career guide that can be either viewed online or downloaded as an iPad app.
4. Orange (orange.jobs/site/en-home)
Searchability isn’t as prominent here as it could be, and so sometimes it may take more clicks than you’d like to find the job you’re looking for, but the Orange recruitment website is a solid example of a responsive design with engaging content and social media integration.
5. Starbucks (www.starbucks.com/careers)
Starbucks doesn’t check any boxes left blank by the other great responsive careers websites, but one thing that makes them particularly interesting is that they provide a look under the hood of their design, so to speak, by publishing their style guide online.
Reach more recruits, in more places, more often.
The days when responsive technology was an emerging best practice for corporate websites are behind us. Today, the new standard is evident. Quality, custom-designed, responsive careers websites are a requirement for any modern enterprise that is serious about recruitment.