That’s right — it’s an end-of-the-year list of end-of-the-year lists for marketers.
It’s a scientifically-proven fact that we love clicking on end-of-the-year lists. Whether it’s a recap of the year’s best Hotline Bling memes or one of those “New Year, New You” inspirational checklists, we can’t escape their hold on our collective psyche.
Or maybe it’s just holiday fatigue. Either way, we’ve compiled our favorite end-of-the-year lists for 2015 so you can spend more time researching next year’s workout routines.
As tech goes, so we go. You’ll hear a lot this next year about the role of artificial intelligence and machine learning in marketing as well as an increase in popularity of more familiar technology such as video, but don’t expect YouTube to become self-aware any time soon.
Expect 2016 to be the year that Big Data drives an increase in customer personalization. The more information we know about potential customers, the more we will be able to segment them based on audience or behavior and deliver relevant, seemingly personal-tailored messages to them at precisely the right moment.
Lamar Odom was the most Googled search term this year, while the most Googled recipes had pumpkin seeds in them. See what piqued our curiosity the most in 2015.
Kit Kat gave us a break from the typical holiday advertising tropes, while Sainsbury’s gave us an adorable short film involving an animated cat breaking everything else. You won’t be sorry for taking the time to rewatch #5.
You were probably meaning to read up on Periscope anyway, weren’t you? App design took a step forward in 2015, meeting some of our most basic needs in user-friendly, intuitive ways.
HubSpot wants to help you keep your New Year’s resolutions. You want help keeping your New Year’s resolution. This list is a win-win situation.
Customer experience continues to be an important focus in 2016, as does our obsession with data and content. Expect sales enablement tools to become a hot B2B topic in the coming year.
Unfortunately, you can’t hire the music group One Direction to spearhead your social media optimization (SMO) efforts.
Inspiration can come from the most unexpected places, and sometimes the most out-of-the-box ideas are just the ones you’ve been looking for. Regardless, most if not all of the podcasts in this list are highly entertaining and highly addictive. Don’t say we didn’t warn you.
There are some familiar concepts in this list that we’ve been hearing about over the last year — Big Data, micro moments, virtual (or augmented) reality — and also a proclamation of the inevitable death of the app as we know it.
This year will see a strong emphasis on gradual improvement and steady growth over innovation and disruption. With so many wheels being reinvented over the last few years, it’s time to start refining them and making them work even better than before. Expect this to especially hold true in B2B ecommerce.
Start your New Year off right with a slew of content marketing and marketing automation statistics. Just don’t party too hard — you have work on Monday.
There were plenty of great content marketing efforts this year. GE is writing the playbook on B2B content marketing while Frank Underwood is gearing up for another presidential run in Netflix’s House of Cards marketing campaign. Take a look around, steal — err, borrow — some ideas, and roll into 2016 with a newfound sense of inspiration.