Marketing & Advertising, SXSW

Get Excited About These 10 Sessions at SXSW Interactive 2016

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Once you’re there, be sure to stop by Casa San Antonio for coffee and breakfast tacos, yoga, and a jam-packed schedule of sessions and parties we’re sponsoring with Choose San Antonio.


It’s that time again.

Spring will be here before you know it, along with the Interactive portion of this year’s South by Southwest festival. Travel and lodging arrangements can be challenging enough, but planning your schedule can present its own set of frustrations. A few words to to the wise:

Take a deep breath. Relax.

Don’t try to do too many things at once. Give yourself plenty of time to get to the session you want to see. If it’s a particularly popular panel, you may need to skip the previous time slot to make sure you’re in line early enough to get in. Go see Anthony Bourdain if you can. And if you see a Veracruz All-Natural taco truck, try the migas.

Now that we’ve covered the basics, here’s a preliminary list of SXSW Interactive 2016 sessions we’re excited about this year.

 

1. The State of Media and Tech

Details are scarce, but catch this Featured Session to hear Mashable’s Founder and CEO, Pete Cashmore, talk about the transformation of the tech and media industries over the last decade and what to expect in the future.

When: Monday, March 14, 12:30 PM - 1:30 PM

Where:
Austin Convention Center
531 E. 4th St.
Room 18ABC

Access: Interactive Badge, Gold Badge, Platinum Badge

 

2. Accessing the Inaccessible: Evolving Search

Biz Stone, y’all. The co-founder of Twitter, Medium, and Jelly will partner with Danny Sullivan, founder of Search Engine Land, to discuss putting humanity back into search.

When: Monday, March 14, 12:30 PM - 1:30 PM

Where:
Austin Convention Center
531 E. 4th St.
Ballroom D

Access: Interactive Badge, Gold Badge, Platinum Badge

 

3. AI and Your Shopping Habit

The Head of Mobile and Head of Commerce from Zappos and Pinterest, respectively, will discuss machine learning’s role in ecommerce, from its role in predicting customer preferences to unique, new ways to customize the customer journey and sales process.

When: Saturday, March 12, 3:30 PM - 4:30 PM

Where:
Westin Austin Downtown
301 E. 5th St.

Continental 3

Access: Interactive Badge, Gold Badge, Platinum Badge

 

4. IoT: A Thousand Touchpoints of Marketing?

You’ve probably been putting off brushing up on the Internet of Things. Here is your chance to hear team members from IBM Watson, Coca-Cola, and MediaPost go beyond smart appliances and explore the concept of a “post-media” world where everything can be “the message.”

When: Saturday, March 12, 9:30 AM - 10:30 AM

Where:
Sheraton Austin
701 E. 11 St.

Capitol Ballroom

Access: Interactive Badge, Gold Badge, Platinum Badge

 

5. Rethinking Healthcare Through Design Thinking

See how design thinking can tackle the oft-derided issue of inefficiency in the healthcare industry according to thought leaders at IDEO and the Dell Medical School at the University of Texas at Austin.

When: Monday, March 14, 11:00 AM - 12:00 PM

Where:
JW Marriott
110 E. 2nd St. 

Room 203-204

Access: Interactive Badge, Gold Badge, Platinum Badge

 

6. The Future of Open Source Content Management

As one of the premier Pimcore solution partners in the US, Lightning Jar is proud to be a foundational sponsor of this session along with Choose San Antonio. Dietmar Rietsch, CEO and Co-founder of Pimcore, will talk about how the CMS of the future must must evolve to stay relevant in the decade to come, from IoT to the myriad of channels, screens, and customer touchpoints.

When: Sunday, March 13, 9:30 AM - 10:30 PM

Where:
Casa San Antonio (Old School Bar & Grill)
401 E. 6th St.

Access: Interactive Badge, Gold Badge, Platinum Badge

 

7. Content Now! Stop Advertising, Start Publishing

Marketing pros from Gatorade, Western Union, and Mazda will discuss the ways in which content marketing has become a necessity in a digital landscape dominated by ad-aversion, from ad blockers to banner blindness. Learn how to tell your brand story and what types of content will drive potential customers towards your goals.

When: Saturday, March 12, 3:30 PM - 4:30 PM

Where:
Sheraton Austin
701 E. 11 St.

Capitol Ballroom

Access: Interactive Badge, Gold Badge, Platinum Badge

 

8. Virtual Reality and the New Sales Experience

In terms of everyday life, virtual and augmented reality is much closer than we realize. Execs from VR video platforms including Samsung discuss whether we might see the same old advertising model rehashed for this new technology or if we can look forward to the advent of a new, exciting model that benefits users and brands alike.

When: Saturday, March 12, 3:30 PM - 4:30 PM

Where:
Sheraton Austin
701 E. 11 St.

Capitol Ballroom

Access: Interactive Badge, Gold Badge, Platinum Badge

 

9. Six Things Every Designer Should Do Now

Learn new tips and tools to make you a more productive designer in this session presented by Adobe.

When: Saturday, March 12, 11:00AM - 12;00 PM

Where:
JW Marriott
110 E. 2nd St. 

Salon E

Access: Interactive Badge, Gold Badge, Platinum Badge

 

10. Nudges: Tiny Pushes that Influence User Behavior

This workshop led by IBM user experience professionals seeks to explore the ways design can nudge users in a particular direction and the rationale behind the way users decide on one course of action versus another.

When: Sunday, March 13, 3:30 PM - 5:30 PM

Where:
Hilton Austin Downtown
500 E. 4th St. 

Room 412

Access: Interactive Badge, Gold Badge, Platinum Badge

 

Are you planning to attend?

Connect with us on Facebook, Twitter, and LinkedIn to stay in touch leading up to the event. Once you’re there, be sure to stop by Casa San Antonio for coffee and breakfast tacos, yoga, and a jam-packed schedule of sessions and parties we’re sponsoring with Choose San Antonio.

 

Jesse BashamWrites about digital marketing and digital strategy for Lightning Jar.

Jesse BashamWrites about digital marketing and digital strategy for Lightning Jar.