Case Study: MetLife Microsite

 
metlife-tablet

Lightning Jar helped MetLife launch their new strategic microsite — an informational resource center for life insurance agents doing business with MetLife.

  


Challenge

MetLife needed a strategic microsite to serve as an information resource center for life insurance agents doing business with MetLife.

 

Approach

We worked quickly to define a forward-leaning look and feel with an integrated animated experience drawing on MetLife's deep library of licensed Peanuts imagery.  The brief animated storyline plays automatically at the top of the homepage where it can deliver impactful brand messaging without intruding on the user experience.

 

Solution

The end solution is responsive and engaging. It provides quick paths to frequently accessed tools and information making it easier for agents to do business with MetLife, and increasing opportunities for brand promotion and messaging.

 


Microsite Key Features

  • Custom animation
  • Responsive design
  • Intuitive user experience
  • Integrated video
Custom Animation Using a combination of technologies we were able to design an engaging custom animation experience that worked on desktop computers as well as mobile devices.

Custom Animation Using a combination of technologies we were able to design an engaging custom animation experience that worked on desktop computers as well as mobile devices.


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