Case Study: MetLife Microsite
Lightning Jar helped MetLife launch their new strategic microsite — an informational resource center for life insurance agents doing business with MetLife.
MetLife needed a strategic microsite to serve as an information resource center for life insurance agents doing business with MetLife.
We worked quickly to define a forward-leaning look and feel with an integrated animated experience drawing on MetLife's deep library of licensed Peanuts imagery. The brief animated storyline plays automatically at the top of the homepage where it can deliver impactful brand messaging without intruding on the user experience.
The end solution is responsive and engaging. It provides quick paths to frequently accessed tools and information making it easier for agents to do business with MetLife, and increasing opportunities for brand promotion and messaging.
Microsite Key Features
- Custom animation
- Responsive design
- Intuitive user experience
- Integrated video