Case Study: TremorVideo.com 

Responsive Company Website




We helped Tremor Video unite two brands with this mobile-first responsive company website design showcasing the style and depth of this unique technology brand. 

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Challenge

Combine two brands into one, define a new brand look & feel, and elevate awareness of Tremor Video's video advertising technology offerings among existing and prospective customers, investors, job seekers and industry press.

 

Approach

The project began with a rigorous discovery phase including 23 stakeholder interviews and an exhaustive competitive and comparative precedent review.  Then came the many audits: technology, content, search performance, existing brand materials, and existing property analytics.

In the design strategy phase we worked closely with Tremor Video's marketing and communications teams to refine via iterative mood boards a new look and feel for the new website — one that combined the strongest elements of the brand that was being retired with the most recognizable aspects of the brand that was being carried forward.

Then in the user experience design (UXD) and graphic design phases we worked to refine a structure, layout and PCs.

 

Solution

A forward-leaning responsive company website design that champions Tremor Video's technology prowess.  The final design features a mobile-app-inspired narrow header with a hidden side-menu for an effective and identical navigation experience across multiple screen sizes.  Long-scroll vertical page designs also mark a departure from the previous website approach— one that allows web users to digest small chunks of content in a more clean and user-friendly manner.  

Finally, the Pimcore 2.0 architecture provides an easy and elegant content management experience where users can preview content updates in real time at multiple screen sizes, before publishing.



Project Overview

Goal
Combine two brand websites into one responsive company website

Target Audience
Prospective customers 

# Discovery Interviews
23 group and individual

# Releases
5 quick sprint releases

# Wireframes
75+ pages

Competitive & Comparative Precedents Analysis of precedents allowed us to define a design strategy for Tremor Video to differentiate itself from competitors.

Mood Boards Mood board explorations helped us successfully blend legacy Tremor Video brand colors with new typography and iconography approaches.

Discovery Interview Findings For Tremor Video we conducted 32 discovery interviews covering the entire C-Suite as well as multiple subject matter experts.

 




Before and After

Before 2014 RedesignTremor Video wanted to replace their existing website design to more effectively communicate to customers  their updated brand positioning.

Before 2014 RedesignTremor Video wanted to replace their existing website design to more effectively communicate to customers  their updated brand positioning.

After 2014 RedesignWe pursued a forward-leaning responsive company website design approach built on Pimcore 2.0.


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